De Rijke & Co.

De Rijke, Miffy Moonphase “Not Tiffany Blue”

In their own words: "The Miffy Moonphase “Miffany Blue” is a playful yet refined timepiece that blends whimsical design with classic watchmaking. Born in Utrecht and created by Dick Bruna, Miffy embodies the minimalist, thoughtful design principles long associated with the Netherlands. Her clean lines and timeless simplicity have elevated her beyond a children’s character to an internationally recognized symbol of design—making her a natural and fitting presence on a carefully crafted Dutch watch. I create, develop, and craft each watch in Dordrecht, reinforcing its deep Dutch roots. By bringing together Miffy’s heritage from Utrecht with contemporary watchmaking in Dordrecht, I see the Miffy Moonphase “Miffany Blue” as more than just a timepiece—it is my celebration of Dutch design and craftsmanship." - Laurens de Rijke, founder and watchmaker of De Rijke.