The primary and most credible data source, for anyone looking to transact in the market.
Secondary Market Movements
2025 Year End SummaryTop Performers
Past 12 Months
Richard Mille
RM 67-02RM 67-02
USD
30%
Rolex
GMT-Master II126710BLRO-0001
USD
17%
Patek Philippe
Nautilus5712/1A-001
USD
12%
Patek Philippe
Nautilus Chronograph5980/1R-001
USD
10%
Patek Philippe
Nautilus Perpetual Calendar5740/1G-001
USD
10%
Rolex
GMT-Master II126710BLNR-0002
USD
9%
Rolex
Daytona116500LN-0001
USD
9%
Rolex
GMT-Master II126711CHNR-0002
USD
8%
Patek Philippe
Nautilus5990/1R-001
USD
8%
Rolex
Datejust16233
USD
8%
Top Models by Total Sales
2025 Summary
- RolexDatejust$1.27B
- RolexDaytona$1.26B
- Audemars PiguetRoyal Oak$936M
- Patek PhilippeNautilus$808M
- RolexDay-Date$691M
- RolexSubmariner$593M
- RolexGMT-Master II$546M
- Audemars PiguetRoyal Oak Offshore$355M
- Patek PhilippeAquanaut$337M
- Patek PhilippePerpetual Calendar$257M
Top Material
2025 Summary- Carbon Fiber+71%
- Ceramic+69%
- Rose Gold and Steel+65%
- White Gold+50%
- Rose Gold+46%
Leaderboard
2025 Year End Summary
Position
Brand
Total Sales
YoY Sales
Turnover
Volume Sold YoY%
Median Price
Price Change YoY%
Median Days Online
1
$5,674,431,315
65.66%
$15,700
41
2
$2,239,485,040
62.68%
$66,564
61
3
$1,557,956,850
61.27%
$45,849
77
4
$697,247,538
70.63%
$5,256
41
5
$672,384,597
48.28%
$289,474
70
6
$523,552,609
71.07%
$6,450
40
7
$313,956,120
67%
$4,995
56
8
$268,202,841
67.04%
$21,012
42
9
$254,411,045
67.51%
$6,764
52
10
$241,407,525
53.01%
$14,494
95
Top References by Total Sales
2025 Summary
USD
USD
USD
USD
USD
USD
USD
USD
USD
USD
Unparalleled access to auction houses, dealers, and marketplaces
6,480,226+
Active / Historical
Listings
Listings
1,640+
Auction Houses and
Secondary Market Dealers
Secondary Market Dealers
35+
Years of Data
Coverage
Coverage
Articles and Reports
View All
Feb 2026
2025 EveryWatch Secondary Market Report
Read Full Report
Oct 2025
EveryWatch Q3 Secondary Market Movements Report
Read Full Report
Oct 2025
Patek Philippe Nautilus Full Market Guide
Read Full Report
Oct 2025
Investment-Grade Watches Under $25,000
Read Full Report
Sep 2025
Tariff Report August 2025
Read Full Report
Sep 2025
Spring 2025 Auction Report
Read Full Report
Sep 2025
Investment-Grade Watches Under 100k
Read Full Report
Sep 2025
Q2 Market Movements Report
Read Full Report
Jan 2025
New York Fall Auction Report 2024
Read Full Report
Jan 2025
Hong Kong Fall Auction Report 2024
Read Full Report
Available from Dealers
Find the best watches coming up for sale at marketplaces and dealers
Upcoming at Auctions
Find the best watches coming up for sale at auction houses around the world
Recent Auction Results
Discover the most recent sales prices from auctions worldwide
Testimonials
Don't take our word for it. Over 50,000+ watch collectors and industry professionals trust us
EveryWatch allows to make educated decisions
I am excited to see EveryWatch completing the watch ecosystem as the largest watch database, providing accurate and reliable pricing information to the watch community.
EveryWatch is the epitome of efficiency
As auctioneers, we can now easily and quickly value watches and identify trends. And as a collector, I can now track the value of my full collection daily and also be notified when the watch I have been looking to buy for years comes on to the market.
Perfect timing for a new price database
It is much more than a price archive: it has the sort of features that talk to the watch collector's inner Top Trumps player. Value is, of course, a component of that but having an interest in watches, whether as a pastime business, hobby or side hustle is a statistic-heavy activity.
Watch retailers & private sellers, check out EveryWatch
Its meta-search function pinpoints watches currently for sale at auction houses and marketplaces worldwide and includes a database of historical sales results, dating back to 1989, to offer a prospective seller a more long-range view of a model's performance.
EveryWatch reveals pre-owned watch values and sources
The company publishes monthly reports with statistics about sales, aggregated by artificial intelligence from more than 300 auction houses and more than 180 marketplaces and dealers around the world.
EveryWatch has brought much needed price transparency
It is an impressive site, and a lot of fun to spend time with wandering through a maze of analytics and tools that have one aim in mind: to give subscribers the best possible information on historic, current and future price trends.
The watch collecting community can trust EveryWatch
EveryWatch's AI-assisted data analysis tools prevent unwarranted inflations and depreciations by eliminating anomalous sales results.
The only platform to analyze the primary and second hand watch market
I have no doubt that EveryWatch will very quickly establish itself as an indispensable resource for watch industry professionals and collectors alike.
EveryWatch offers deep insight into secondary watch market
The first online site to offer a comprehensive insight into the transactional value of watches around the world. It is poised, if not already, to be an invaluable source of information for not just collectors, but also traders, auction houses, and brand executives.
For auctioneers, EveryWatch can be a much needed tool
EveryWatch can be a much needed tool to bring clarity and make buyers more comfortable navigating an otherwise fragmented market.
AI-based platform tracking tons of watches through history
A tool that has been designed equally for professionals (dealers, auction houses, brands, potential investors) but also for seasoned collectors and watch enthusiasts. The platform includes a trove of tools to analyze trends and to understand the value of specific watches or a full collection.
Services and Features
Dealer Archives
Gain access to the market's latest movements through the last known dates and prices of over 1 million watches being sold every year.
Dealer Archives
Upcoming Auctions and Auction Results
Monitor past, present and future auctions, consisting of over 500,000 individual past lots, spanning a period of over 35 years, with the addition of 80,000 new lots every year.
View Auction Listings
Track and Analyze Your Collection
Accurately update and monitor the value of your personal collection based real sales and auction results from over 850 different watch dealers and auction houses.
Go to Collector Tools
Personalized Watch Alerts
Follow and keep track of highly specific watch models through saved searches, receiving real-time updates if and when they are amongst the 150,000 watches being added to the market every month.
View Followed Watches
Access Valuation of Every Watch
Access accurate valuations of watches based on data from both listings and auction results in over 100 different countries.
View Watch Listings
Market Insights and Analytics
Discover accurate industry standard reports and trends for watches, brands or any other categories, based on over 250 different tracked features, attributes and data points.
View Latest Reports