Introduced in 1963 to cater to the demands of professional racing drivers, the Rolex Daytona quickly became emblematic in the racing world. The "Paul Newman" Daytona, with its exotic dial, is a horological legend, enhancing the watch's prestige and allure in the luxury chronograph market. Worn by Kendrick Lamar, Tom Brady and Dustin Johnson, the Rolex Daytona

The Rolex Daytona was sold 8,502 times 12% of all Rolex watches at auction.

The most expensive Rolex Daytona ever sold at auction was the Rolex Daytona 6239 which is sold for 17,752,500USD in 2017 at Phillips Bacs & Russo.

There are currently 16,704 Rolex Daytona available for sale at Marketplaces. and 22 Rolex Daytona upcoming for sale at auction.