Rolex Dominos Air-King 14000
Rolex has been known to produce special editions for corporate customers up until the early 2000s, and this may just be the most famous of them all. Given to franchisees who had exceeded certain sales targets (rumored to be $25,000 a week in gross sales for four weeks in a row, albeit the targets do seem to have changed over the years), these fun and cheerful watches have been coveted not only by Domino's franchisees, but collectors alike. The first models ever given as awards were the reference 5500 Air-Kings in the 1970s. Whilst Rolex is still the preferred choice for award watches at Domino's, the new iterations no longer feature the red, white and blue logo printed on their dials like this stunning example.
THE DIAL Just as recognizable as Coca-Cola or Pepsi, the Domino's Pizza logo features prominently at the 6 o'clock position on the silver dial. The three dots in the logo represent the first 3 locations of the restaurant, and the overall view is intended to illustrate a pizza box.
THE AESTHETIC Upgrading this Air-King's monochromatic aesthetic derived from its silver dial and flat stainless steel bezel, the red and blue Domino's logo jumps straight out of the watch and takes it to another dimension.
TIMING MACHINE READOUT This reading was taken (crown down) with a ONEOF Accuracy Boutique Edition timing machine at time of cataloging. It is provided as a courtesy only, and shall not be construed as a warranty or guarantee of any kind. Please refer to our terms and conditions of sale for more information.
