Selten

Selten x Watch Ho & Co, Jui Bauhinia, Pink Unique Piece

In their own words: "The Jui Bauhinia is a meaningful collaboration between Hong Kong–based enthusiast collective Watch Ho & Co(mmunity) and microbrand Selten, created in partnership with master engraver Carlos Koo for a unique charitable project. Conceived as a tribute to Hong Kong and its floral emblem, the name “Jui” (聚) signifies gathering — reflecting the union of local and global watch communities behind this initiative. Entirely homegrown, the project brings together a local collective, brand, and artisan. For this one-of-a-kind pair, Carlos Koo — a self-taught master of traditional hand engraving — devoted over 20 hours to each watch, meticulously chiseling Bauhinia flowers into the steel mid-case using only traditional tools. The result is a fully immersive floral landscape extending around and between the lugs, paired with two distinct mother-of-pearl dials in pearlescent pink and romantic purple. These exceptional timepieces are dedicated to a critical local cause, with 100% of auction proceeds benefiting Feeding Hong Kong, the city’s first independent B2B food bank. In a city where over one million people live in poverty while surplus food is discarded daily, Feeding Hong Kong rescues high-quality excess food and redistributes it to more than 150 welfare organizations. Every HK$5–8 donated helps provide a meal to someone in need, supporting shelters, elderly centers, and community programs. By bidding on this unique set, collectors directly contribute to delivering nourishment and hope to Hong Kong’s most vulnerable communities." - Jackie Ho, founder of Watch Ho & Co.