The EveryWatch Secondary Market Movements Report Q3 2025 captures a pivotal quarter for the global luxury watch market. Despite new U.S. tariffs and retail price hikes, the secondary market expanded +23.8% as collectors sought value, trust, and liquidity. Europe surpassed the U.S. as the largest resale hub, Asia surged +43% in total value, and independent brands such as F.P. Journe, H. Moser & Cie., and Laurent Ferrier achieved record turnover. Rolex, Patek Philippe, and Audemars Piguet maintained dominance, while Certified Pre-Owned programs doubled sales year-over-year—signaling a confident, value-driven era for modern collectors.
