Founded in 1985 following the acquisition of Heuer, TAG Heuer combines Swiss craftsmanship with contemporary design. Known for models like the Formula 1 and Aquaracer, TAG Heuer represents a legacy of innovative design and precision timing. Each TAG Heuer watch showcases the brand's dedication to creating durable, high-performance timepieces.

TAG Heuer has 92 different models on the market, out of which the Carrera stands out as the most popular, with 1,119 units ever sold at auction.

Prices at auction for a TAG Heuer range between $303 and $292,135, being this TAG Heuer Monaco the most expensive one ever sold, in 2021 at Christie's. Last month's top price was for this Monaco, sold for $5,350.

There are currently 16,958 TAG Heuer available for sale at Marketplaces and 32 TAG Heuer upcoming for sale at auction.