Background
Founded in 1983, Swatch is a Swiss watch brand that revolutionized the watch industry with its colorful, affordable, and innovative timepieces. Collections like the Irony and Skin underscore the brand's commitment to fun, fashion-forward design and reliable Swiss-made quality.
Swatch has 31 different models on the market, out of which the Moonswatch stands out as the most popular, with 52 units ever sold at auction.
Prices at auction for a Swatch range between $310 and $6,021,895, being this Swatch Diaphane One the most expensive one ever sold, in 2021 at Antiquorum.
There are currently 1,322 Swatch available for sale at Marketplaces and 7 Swatch upcoming for sale at auction.
