Rolex Day-Date 1803

Rolex Reference 1803 Day-Date | A yellow gold automatic wristwatch with day and date, Circa 1972

Dial: silvered Caliber: cal. 1556 automatic, 26 jewels Movement number: DD'261'820 Case: 18k yellow gold, screw down case back Case number: 3'095'595 Size: 36 mm diameter Signed: case, dial, and movement Accessories: Rolex traveling case with outer packaging, Service Card, facsimile of service invoice, and 18k yellow gold President style bracelet with folding clasp Bracelet weight: 68.67 g Net weight: approximately 127 gIntroduced in 1956, the Rolex Day-Date quickly established itself as one of Rolex's iconic creations. Introduced with the President bracelet, a fluted bezel, and the classic 36 mm Oyster case, the model was the first wristwatch to display both the date and the day of the week spelled out in full—an innovation that set a new benchmark for calendar wristwatches. President Lyndon B. Johnson was famously the first U.S. president known to wear the Day-Date while in office, prompting Rolex to lean into the connection with an advertisement describing it as the 'President’s watch'. The nickname took hold, and the Day-Date has remained closely linked to influential heads of state, business, and culture ever since.