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Rolex Datejust 278273

Rolex Datejust 278273 31mm Stainless steel Gray
Rolex Datejust 278273 31mm Stainless steel Gray 1
Rolex Datejust 278273 31mm Stainless steel Gray 2
Rolex Datejust 278273 31mm Stainless steel Gray 3
Rolex Datejust 278273 31mm Stainless steel Gray 4
Rolex Datejust 278273 31mm Stainless steel Gray
Rolex Datejust 278273 31mm Stainless steel Gray 1
Rolex Datejust 278273 31mm Stainless steel Gray 2
Rolex Datejust 278273 31mm Stainless steel Gray 3
Rolex Datejust 278273 31mm Stainless steel Gray 4
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The EveryWatch Secondary Market Movements Report Q3 2025 captures a pivotal quarter for the global luxury watch market. Despite new U.S. tariffs and retail price hikes, the secondary market expanded +23.8% as collectors sought value, trust, and liquidity. Europe surpassed the U.S. as the largest resale hub, Asia surged +43% in total value, and independent brands such as F.P. Journe, H. Moser & Cie., and Laurent Ferrier achieved record turnover. Rolex, Patek Philippe, and Audemars Piguet maintained dominance, while Certified Pre-Owned programs doubled sales year-over-year—signaling a confident, value-driven era for modern collectors.
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This report analyzes 47 iconic Patek Philippe Nautilus references by comparing secondary market prices, auction results, and long-term value performance.
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This report is designed to help collectors discover the smartest investment watches under $25,000. Whether you're growing your collection or making your first serious purchase, we've selected standout timepieces that offer both strong value and long-term potential.
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