Omega Ranchero 2996 1 SC

Luxury Watches

Swiss. This Omega Ranchero (Ref. 29961SC) is a highly sought-after rarity, produced only between 1957 and 1959. Serial number 19765981 houses a calibre 269 movement. Designed as a rugged field watch for the North American market, its stainless steel case features a "waterproof" marking on the caseback, signifying its tool-watch intentions. The black dial is defined by its iconic broad arrow hour hands and the distinct "Ranchero" script, a branding choice that struggled in Spanish-speaking markets at the time. A dedicated sub-seconds dial at 6 o'clock anchors the layout, providing a balanced and functional military-inspired aesthetic. Despite its short production run, the Ranchero is considered a "cult classic" among collectors.