M.A.D. EDITIONS M.A.D. 1S Blue
Famed for his flamboyant and eccentric designs, Maximilian Busser of MB&F is perhaps one of the best-known watchmaking CEOs in the world of horology. While his incredibly keen eye for detail has helped establish MB&F at the zenith of watchmaking, it is no surprise that collectors around the world, who he calls the Tribe, have been drawn to his charismatic devotion to his collectors. Powered by this devotion, Max began designing a new timepiece in 2020 that would blend his incredibly unique design language with a price tag that would be far more palatable than what MB&F timepieces are usually accompanied by. Offered only to a small selection of MB&F’s most-valued collectors and friends, the M.A.D. Edition 1 is the result of that design process. Powered by a heavily modified automatic Miyota cal. 821A, the M.A.D. Edition 1 features a lateral time display and a titanium and tungsten triple-blade winding rotor that sits atop its case and spins incredibly fast above a blue aluminum ring. This is then matched by the blue aluminum ring that rotates around the case as the hour display, which features a grey minute ring beneath it which rotates the very same way. An incredibly personal piece of design from Max’s perspective and an incredibly cool-looking and rare timepiece from the wider-watch community’s perspective, the M.A.D. 1 is as rare a timepiece as it is unique, and this is the perfect opportunity to add one to your collection.
Launched in 2024 ahead of Geneva Watch Days 2024, the model that we have here is an improved version of the M.A.D.1, the M.A.D. 1S (S for “Slim”). Offered in two colorways, purple and blue, the example that we have here is the blue version, which was offered to the public via the same raffle system as previous M.A.D 1 models. The purple variant was offered only to members of the ‘Tribe’, which are friends, family, and VIPs of the brand. Featuring the same overarching design and time display, the M.A.D. 1S swaps the 18.8mm tall profile of the M.A.D. 1 for a much slimmer 15mm – a total saving of 3.8mm that makes the watch far more wearable. This was made possible by swapping the Miyota cal. 821A that powers the M.A.D. 1 for a new movement, the La Joux-Perret cal. G101, a movement that didn't exist when the M.A.D. 1 was launched.
Brand : M.A.D. Edition by Maximilian Busser
Dimensions : 42mm x 15mm
Model : M.A.D Editions 1S
Movement : Automatic La Joux-Perret cal. G101
Reference : M.A.D. 1S
Bracelet : Leather strap
Year : 2024
Condition : Like new
Material : Stainess steel
Included : Watch, box, and papers
Dial Color : Ice blue
THE DISPLAY While tall at 15mm, it is a practical element of the M.A.D. 1S's display with its unique lateral time indication using two aluminum rings that rotate around its stainless steel case to display the hours and minutes. Additionally, compared to the 18.8mm height of the M.A.D 1, the M.A.D. 1S is far more wearable.
THE WINDING ROTOR Powered by the heavily modified and upside-down La Joux-Perret cal. G101, the M.A.D. 1S's party trick is its incredibly fast spinning triple-blade top-mounted winding rotor which sits atop a blue ring. Quite the spectacle.
TIMING MACHINE READOUT This reading was taken (crown down) with a ONEOF Accuracy Boutique Edition timing machine at time of cataloging. It is provided as a courtesy only, and shall not be construed as a warranty or guarantee of any kind. Please refer to our terms and conditions of sale for more information.
