Audemars Piguet Royal Oak 15300ST.OO.1220ST.03

Royal Oak 15300ST.OO.1220ST.03 c. 2007 Box

A freshly AP serviced (2025) example of the Royal Oak 15300ST. The ref. 15300 Royal Oak is emblematic of Audemars Piguet's transition from its neo-vintage era to its modern day iteration. Its case finishing is similar to earlier references, with finer brushing when compared to later references. However, the watch definitely feels like a modern AP on the wrist, with more assertive proportions as well as the 'grand tapisserie' dial. The story of Audemars Piguet is, in many ways, the story of the Royal Oak. Upon its release in 1972, it shocked observers across the industry with its high price tag and stainless steel construction. It was, however, unlike any other watch ever created. The integrated bracelet was given the same attention as the movement - something that was completely unheard of. The "petite tapisserie" dial was also a nod to traditional guilloche techniques, but rendered in a thoroughly modern form. This new watch costed 10 times more than what a Rolex were charging for a Submariner at the time. No longer were steel watches to be seen as practical tools, but as objects of luxury. This radical new approach changed the landscape of the industry, and changed the public perception of Swiss wristwatches. Coming at a time of great disturbance within the Swiss watch industry, this was a much-needed restructuring which arguably saved the industry.