Artya 1/1

Artya Son of Earth Butterfly Target

Everybody, without exception, sets themselves targets. Whether they’re personal or professional, these targets mark out our path through life like so many milestones; we set them to better ourselves. And whatever happens, this quest is measured by just one variable: time. No target can be meaningful without there being a deadline for reaching it; targets and time are closely interwoven. ArtyA has now taken up this universal association of time and targets with its Butterfly Target. The target is not merely a feature on the dial – it is the dial. And all around it, ArtyA has created a vacuum, as though there’s been an explosion. Once again, ArtyA gets right to the heart of things – and hits the bullseye. At the centre of this target sit a real butterfly wing also some natural pigments and gold leaves made by the artist Dominique Arpa-Cirpka. Beneath this unique dial lies an automatic Swiss Made movement.Everybody, without exception, sets themselves targets. Whether they’re personal or professional, these targets mark out our path through life like so many milestones; we set them to better ourselves. And whatever happens, this quest is measured by just one variable: time. No target can be meaningful without there being a deadline for reaching it; targets and time are closely interwoven. ArtyA has now taken up this universal association of time and targets with its Butterfly Target. The target is not merely a feature on the dial – it is the dial. And all around it, ArtyA has created a vacuum, as though there’s been an explosion. Once again, ArtyA gets right to the heart of things – and hits the bullseye. At the centre of this target sit a real butterfly wing also some natural pigments and gold leaves made by the artist Dominique Arpa-Cirpka. Beneath this unique dial lies an automatic Swiss Made movement.