Rolex Daytona 116523-0040

6509 Cosmograph Daytona Rolesor 116523-0040 2013 Box and Papers Rolex's Daytona might be one of the 'hottest' watches on the market today, but this wasn't always the case. The watch started out as the 'Cosmograph', seemingly named to coincide with NASA's efforts to explore the frontiers of space. Alas, Omega's Speedmaster won out and became the Moonwatch, leaving Rolex's new watch lacking a sense of purpose. It wasn't until 1964 when Rolex rebranded the chronograph by associating it with the Daytona International Speedway, making the watch a racecar driver's tool. Even still, it never enjoyed much success until Rolex once again rebranded in the late 1980s, giving the Daytona a polished bezel and new dial that gave the watch a much more contemporary and luxurious feel. As the new watch grew in popularity, so did Rolex's vintage models. Today, both new and old alike are highly sought-after, with collectors appreciating the history as well as design of the now-iconic watch. Rolex 14219 Cosmograph Daytona Rolesor / White 116523-0040 Automatic 40 Gold & Steel 2013 Rolex Cosmograph Daytona Rolesor / White 116523-0040 False https://api.subdial.com/vault/kkU27edn/wSk1JZu1v5djAokGPklbCPO7q1Q/ViIm2w../V8dNL0VS567lTKETAWbM.jpeg 116523-0040 https://api.subdial.com/vault/kkU27edn/wSk1JZu1v5djAokGPklbCPO7q1Q/ViIm2w../V8dNL0VS567lTKETAWbM.jpeg Box and Papers Watch comes with box guarantee manual, hang tags and dated guarantee card.