Audemars Piguet Royal Oak Selfwinding
15300ST.OO.1220ST.03 c. 2005 Box and Extract
Basic Info
Listing code : L2E6O8
Brand : Audemars Piguet
Model : Royal Oak Selfwinding
Reference number : 15300ST.OO.1220ST.03
Dealer product code : SD048985
Movement : Automatic
Case material : Steel
Year of production : 2005
Condition : Very good
(Worn with little to no signs of wear)
Scope of delivery : Original box, original papers
Gender : Men's watch/Unisex
Location : United Kingdom, London
Price : 26,000
Availability : Item is in stock
Caliber
Movement : Automatic
Case
Case material : Steel
Case diameter : 39 mm
Other
Guilloché dial
The ref. 15300 Royal Oak is emblematic of Audemars Piguet's transition from its neo-vintage era to its modern day iteration. Its case finishing is similar to earlier references, with finer brushing when compared to later references. However, the watch definitely feels like a modern AP on the wrist, with more assertive proportions as well as the 'grand tapisserie' dial.
The story of Audemars Piguet is, in many ways, the story of the Royal Oak. Upon its release in 1972, it shocked observers across the industry with its high price tag and stainless steel construction. It was, however, unlike any other watch ever created. The integrated bracelet was given the same attention as the movement - something that was completely unheard of. The "petite tapisserie" dial was also a nod to traditional guilloche techniques, but rendered in a thoroughly modern form.
This new watch costed 10 times more than what a Rolex were charging for a Submariner at the time. No longer were steel watches to be seen as practical tools, but as objects of luxury. This radical new approach changed the landscape of the industry, and changed the public perception of Swiss wristwatches. Coming at a time of great disturbance within the Swiss watch industry, this was a much-needed restructuring which arguably saved the industry.✅Authentic: All watches are authenticated and come with a letter of authenticity
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