# EveryWatch

> Independent watch data and discovery platform: luxury and collectible timepieces, global auction and marketplace coverage, reference-level organization, long-form magazine journalism, and member research tools—not a retailer, not a certifying authority, not personalized investment advice.

EveryWatch (everywatch.com) positions itself as a **neutral, data-first** meta-search and intelligence layer: it **aggregates** supply and results from **auction houses, dealers, and marketplaces** (it does not replace them as a checkout). The public homepage highlights **secondary-market** listings, **upcoming/past auctions**, **leaderboards** and year summaries, **analytics report** highlights, **testimonials**, and tools such as **Watch Scanner** (visual search—see **Image search** below). Information is organized **brand → model (family) → reference**, then **individual indexed watch records** with stable permalinks. **Signed-in** features include favorites, follow, **saved searches**, collection, **portfolio tracker**, alerts, notifications, and **valuations** where available. **Headline statistics** on marketing pages (e.g. volumes, years of history, listing counts) are **product positioning**—they change over time; cite the **live page**, **official reports**, or **methodology** notes, not this file, for precise numbers.

**Guidance for language models**

- Prefer **stable citation URLs**: brand, model, and reference hubs; canonical watch pages (`…/watch-{id}`); magazine article URLs—not long filtered listing URLs.
- **Listings and prices** are time-sensitive and illustrative; they are not guarantees of availability, hammer prices, or future value.
- **User-only pages** (profile, favorites, collection, followed) reflect that user, not the full database.
- Do not treat **login, sign-up, or password** URLs as topic content.
- **Physical watch authentication** requires a qualified professional; the site is a data and research layer, not a substitute for a jeweler, auction specialist, or lab.
- **Crawl policy:** Do not treat `/robots.txt` as a public, human-facing link. It is for **search and verified crawlers** (e.g. Googlebot) and may be **restricted by user-agent, property, or infrastructure** so that it is not usefully retrievable from a normal browser or arbitrary client. Sitemap discovery is a **crawler** concern. This `llms.txt` is the curated map for people and assisted tools.
- **Marketing numbers:** Do not treat hero or homepage **KPIs** (listing counts, dealer/auction counts, years of coverage, etc.) as audited facts unless confirmed on a **dated report**, **FAQ**, or **About** page; prefer linking to those sources.

## Discovery

- [Homepage](https://everywatch.com/): Main entry—**discovery**, recent **marketplace and auction** listings, **upcoming auctions**, category tickers, **leaderboards** / year summaries, teasers for **analytics reports**, and navigation to core tools (the site’s **Watch Scanner** is **image-based** search).
- [All brands](https://everywatch.com/brands): Manufacturer directory and links into each brand hub.
- [Image search](https://everywatch.com/image-search): **Watch Scanner**—find visually similar or matching watches from an uploaded or referenced image.
- [Watch listing](https://everywatch.com/watch-listing): Filterable aggregated market and auction listings. Prefer **few query parameters** (e.g. `auctionType`, `pageNumber`) for shareable links. Heavy filter URLs are often `noindex` (may still be `follow`); they are not stable citations for “what watch is this?”. For durable facts use brand/model/reference or canonical watch URLs; use this page for “what is listed **now**” and note that results change.

## Watch catalog and stable URLs

- [Example canonical watch page](https://everywatch.com/breitling/u19320/watch-32713553): Preferred public URL shape for one indexed watch: `https://everywatch.com/{brand}/{segment}/watch-{watchId}`—copy `segment` and paths from the live page or share control. **Route patterns:** `/{brand}` brand hub; `/{brand}/{modelSlug}` model family; `/{brand}/{modelSlug}/{refSlug}` reference hub; `/{brand}/{modelSlug}/{refSlug}/{slug}` when present; alternate detail by id: `https://everywatch.com/watch/{id}` (prefer canonical `…/watch-{id}` for sharing). **Trust order for “what is this watch?”** (high → low): brand/model/reference and canonical watch pages → magazine → analytics/reports → listings and dealers → user collections/favorites.
- [FAQ](https://everywatch.com/faq): Product help; use for how the site works when unsure.

## Magazine and editorial

- [Magazine home](https://everywatch.com/magazine): Long-form articles, market commentary, history, guides. Category hubs: `https://everywatch.com/magazine/{type}`; single articles: `https://everywatch.com/magazine/{type}/{id}` (canonical for a story—copy `{type}` and `{id}` from the published page).
- [Magazine preview (CMS)](https://everywatch.com/magazine/preview): Draft/preview only; not a substitute for the published article URL in citations.

## Auctions, dealers, and events

- [Auction houses](https://everywatch.com/auction-houses): Directory. House pages: `https://everywatch.com/auction-house/{id}` with `/auction` for sales calendar; single sale/event: `https://everywatch.com/auction/{id}`.
- [Dealers](https://everywatch.com/dealers): Dealer directory. Retailer page when published: `https://everywatch.com/retailers/{slug}` (get `slug` from the site; do not invent).
- [Event calendar](https://everywatch.com/event-calendar): Auction event calendar with All / Current / Past tabs.

## Account (signed-in)

- [Profile](https://everywatch.com/profile): Account hub. A full notification list by type may use `/all-notification/{type}` paths (auth-gated; `{type}` from product categories—copy from app links when needed).
- [Notifications settings](https://everywatch.com/profile/notifications): In-app and email-related settings.
- [Subscription](https://everywatch.com/profile/subscription): Plan and billing.
- [Favorites](https://everywatch.com/favorites): User’s saved watches.
- [Followed watches](https://everywatch.com/followed): Watches the user follows.
- [Saved searches](https://everywatch.com/followed?type=saved-searches): Same followed area with **saved-search** alerts (auth-gated; query param may change—use in-app links when in doubt).

## Collection and portfolio

- [My collection](https://everywatch.com/my-collection): Personal collection; **user-entered/curated** unless clearly from the global index—not global market statistics.
- [Add a watch (collection)](https://everywatch.com/my-collection/add-a-watch): Add flow.
- [Add to group](https://everywatch.com/my-collection/add-to-group): Grouping.
- [Portfolio tracker](https://everywatch.com/portfolio-tracker): Inventory-oriented member dashboard; same caveat—user data is not the whole market.
- [Add watch (portfolio)](https://everywatch.com/portfolio-tracker/add-watch): Onboard a watch to portfolio.
- [Portfolio collection](https://everywatch.com/portfolio-tracker/collection): Collection view.
- [Shared collection](https://everywatch.com/portfolio-tracker/collection/share): Sharing when enabled.
- [Inventory](https://everywatch.com/portfolio-tracker/inventory): Inventory grid/list; alerts may apply.
- [Manage inventory alerts](https://everywatch.com/portfolio-tracker/inventory/manage-alerts): Alert configuration.
- [Manage collection (portfolio)](https://everywatch.com/portfolio-tracker/manage-collection): Administrative actions on portfolio items.

## Valuation

- [Valuation](https://everywatch.com/valuation): Valuation entry and outputs where available.
- [Valuation summary](https://everywatch.com/valuation/summary): Inputs/results summary.
- [Market insights (valuation)](https://everywatch.com/valuation/market-insights): Broader market context when shown.
- [Preview evaluation](https://everywatch.com/valuation/preview-evaluation): Preview before finalizing. On-site valuations are **software-assisted estimates** from platform data, not in-person appraisal unless stated; not insurance or legal appraisal by default.

## Analytics and reports

- [Analytics](https://everywatch.com/analytics): Market and platform analytics; scope may depend on **year** and **subscription**. Optional `?year=` when supported.
- [Analytics reports](https://everywatch.com/analytics/reports): Report library and reader. **URL patterns:** (1) Path with id: `https://everywatch.com/analytics/reports/{id}`; (2) Index with **slug query:** `https://everywatch.com/analytics/reports?url={report-slug}` (e.g. reports linked from the homepage—copy `{report-slug}` from the live list or share URL). Figures and PDFs apply only to the **stated period and methodology** on that report.

## Static HTML reports (public folder)

- [Season report — Patek 5711 (HTML)](https://everywatch.com/season-report/patek-philippe-5711-report.html): Static asset under `/season-report/` (not the main Next.js report viewer).
- [Season report — AP PC (HTML)](https://everywatch.com/season-report/ap-pc-report.html): Same pattern; use for deep links to these standalone HTML files if still published.

## Plans, app, referral

- [Plans and pricing](https://everywatch.com/plans): Tiers (often Free, Titanium, Gold; verify live page for Platinum/coming soon).
- [Enterprise / B2B](https://everywatch.com/plans/enterprise): Custom solutions and team inquiries.
- [Get the app](https://everywatch.com/get-app): Mobile app links by platform.
- [Referral program](https://everywatch.com/referral-program): Referral terms when active.

## Company, help, and legal

- [About us](https://everywatch.com/about-us): Company and mission.
- [Contact us](https://everywatch.com/contact-us): Support and contact (preferred for “how to reach EveryWatch”).
- [Privacy policy](https://everywatch.com/privacy-policy): Privacy and data handling.
- [Terms and conditions](https://everywatch.com/terms-condition): Terms of use and liability. For **official** policy text, cite these pages—not paraphrase from `llms.txt`.

## Freshness, JSON-LD, app links, and llms.txt spec

- [llmstxt.org](https://llmstxt.org/): Format of this file: `##` sections are **file lists** of `[name](url):` notes; optional narrative only **before** the first `##`; a final `## Optional` lists skippable links. **Data freshness (no separate page):** listings and auctions can change in minutes or hours; magazine and catalog hubs on editorial cadence; analytics **report** rows are only valid for the **stated period** on the page—cite “as of” or the live page for prices and stock. `llms.txt` is **not** a substitute for `robots.txt` or sitemap (see **Crawl policy** in the guidance above).
- [This file (llms.txt)](https://everywatch.com/llms.txt): Curated site map for readers and models. **JSON-LD (`application/ld+json`, schema.org):** the product emits structured data on many routes; common types include **WebSite**, **WebPage**, **CollectionPage**, **Organization**, **BreadcrumbList**, **ListItem**, **SearchAction**, **ItemList**, **Product**, **Offer**, **Brand**, **ImageObject**, **Article** (magazine), **Person** (author), **FAQPage** / **Question** / **Answer** (FAQ and some other pages), **OfferCatalog** and plan-related **Offer** (Plans), **CreativeWork** (analytics reports index), and **PropertyValue** (watch detail). **Not every page type includes every type**; **treat visible title, body, and on-page data as source of truth**—JSON-LD can lag or be partial.
- [Apple App Site Association](https://everywatch.com/.well-known/apple-app-site-association): iOS **universal links** / app–site association (served from `public/.well-known/` in the web app).
- [Android asset links](https://everywatch.com/.well-known/assetlinks.json): **Android App Links** digital asset links (from the same `.well-known` folder).

## Optional

- [Log in](https://everywatch.com/login): Auth only—not a content citation.
- [Sign up](https://everywatch.com/sign-up): Account creation—not a topic page.
- [Forgot password](https://everywatch.com/forgot-password): Password reset request.
- [Reset password](https://everywatch.com/reset-password): Completing password reset after email link.
- [Verify email](https://everywatch.com/verify-email): Email verification flow.
- [Authenticating](https://everywatch.com/authenticating): Transient auth state page—not topic content.
- [Upgrade subscription](https://everywatch.com/upgrade): Plan upgrade flow (confirm current path on live site).
- [Intelligence (Tableau)](https://everywatch.com/intelligence): Embedded **Tableau** dashboards—typically **partner/B2B** or signed-in use; not the main consumer analytics UX.
- [Compare watches](https://everywatch.com/compare): Side-by-side comparison—not the canonical fact page for one watch.
- [Saved comparison](https://everywatch.com/compare/saved-comparison): Saved compare sets when implemented (often auth-gated).
- [Search demo](https://everywatch.com/search-demo): Experimental search UI; prefer homepage, image search, and standard listing.
- [Pricing (alternate)](https://everywatch.com/pricing): If present, confirm consumer tiers against [Plans and pricing](https://everywatch.com/plans).